XAM Creative

Stories behind the brands.

Strategy made visible. How we turn briefs into outcomes brands can measure — across search, performance, production, events and influencer work.

Event & Activation · KOL & KOC XAM and Nguyen Kim crew with walking billboards
Nguyen Kim — Electronics retail

Store openings, street activations and a TikTok channel for Nguyen Kim.

Four engagements for one of Vietnam's best-known electronics retailers: a flagship reopening, a nationwide campaign with Panasonic, a walking-billboard activation around Ben Thanh Market and the launch of…

10M+TikTok views in the first month
5,000+Direct interactions at Ben Thanh
4 projects
Performance · SEO Dien May Xanh Google search result with category sitelinks
Dien May Xanh — Electronics retail

Search and performance for Vietnam's largest electronics retailer.

Product page frameworks, scalable content templates and technical SEO for a site with thousands of product pages — alongside performance advertising — keeping Dien May Xanh at the…

1M+Daily visits, held for 3 years
40 → 50%Organic share of traffic
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Production · Social & Content Kangaroo KG100EHC water purifier filmed in a home setting
Kangaroo — Home appliances

From a five-second TVC to 60+ TikTok videos for Kangaroo.

Corporate film, broadcast TVC, TikTok and YouTube series — all produced in-house for one of Vietnam's leading water purifier and home appliance brands.

60+TikTok videos produced
5 secTVC on TV, YouTube & outdoor
4 projects
Performance · SEO SIAM Thailand aesthetic hospital Google search result
SIAM Thailand — Aesthetic hospital

Organic growth from zero to 45,000+ daily visits for an aesthetic hospital.

Full website management, technical SEO, content and off-page work — plus crisis handling — that made SIAM Thailand a top authority in its category and cut its dependency…

45,000+Daily organic visits, from zero
TopAuthority in beauty & aesthetics
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Integrated Campaign · KOL & KOC Ottogi spicy rice cake cup noodles styled with chillies
Ottogi — Food & beverage

A 360 campaign, a chef's cookbook and 50+ KOCs for Ottogi.

Five workstreams for the Korean food brand in Vietnam: an integrated 360 campaign for the black bean noodle hero product, a branded cookbook with a 5-star master chef,…

50+KOCs booked
6 monthsOf social content direction
5 projects
Event & Activation · KOL & KOC KOLs cooking together at the Kikkoman cooking class
Kikkoman — Food & beverage

A chef-led cooking class, 15 livestreams and a celebrity film for Kikkoman.

Influencer livestreams, a live-broadcast cooking class with Chef Pham Son Vuong and a branded lifestyle film with actress Nguyet Anh — positioning Kikkoman as the premium, chef-endorsed soy…

150K+Organic livestream views
12,000+Engagements in 48 hours
3 projects
Integrated Campaign · Performance XAM crew setting up the green screen studio
The BitJoy — Digital commerce

Launching The BitJoy's full digital presence in three months.

A 360 marketing programme for a travel eSIM and gift-card brand: social content, studio production, paid ads on Facebook, TikTok and Google, and Shopify sales operations.

+500%Engagement growth
+40%Conversion uplift
5 projects
Performance · SEO AVAKids Google search result with category sitelinks
AVAKids & AVASport — Retail

Two retail sites, one search strategy: AVAKids and AVASport.

Dual-site SEO management and ads performance for two specialist retailers — kids' products and sportswear — with content strategies tailored to each audience.

45KAVAKids daily visits
15KAVASport daily visits
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Event & Activation · Production Opening ribbon-cutting at HawaExpo 2024
HawaExpo — Trade exhibition

Three days, 20,000+ guests: video and hospitality at HawaExpo 2024.

On-site event video production and full tea-break and crew management at White Palace for Vietnam's furniture and home décor export fair.

20,000+Guests served in 3 days
400+Event photos delivered
2 projects
Production · Social & Content Parent and child playing in a Monte TikTok video
Monte Vietnam — Food & beverage

Family-friendly TikTok recipes for Monte Vietnam.

TikTok concepts, casting and production built around easy recipes, minigames and lifestyle hooks that show how Monte fits everyday family life.

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