Product video and content for an Australian furniture brand.

Cedora sells timber furniture direct to Australians through cedora.com.au. XAM shot its factory, runs its social content and SEO, and made its ad videos at Studio X.

Client: Cedora Furniture Australia
Industry: DTC furniture, Australia
Timeline: 2025 – now
Disciplines: Studio X · Social Content · SEO
Projects: 1

Worker checking timber rails at the Cedora furniture factory – XAM Creative

Project 01 · Studio X · Social Content · SEO

Factory shoot, social, SEO and ad videos

When: September 2025 – now
Market: Australia (cedora.com.au, Shopify)

Cedora's founders ran furniture factories and exports in Vietnam before starting a brand that sells straight to Australian customers, without a showroom. The pitch is one line: same factory, same quality, no showroom markup. People buy online, so photos and video have to show each piece clearly, and the "same factory" story needs real images.

Scope of work

Factory photography on 30 September 2025: drilled timber components, rails waiting for finishing, workers in Cedora shirts on the line.
A monthly social calendar and posts in Australian English, prices in AUD, sizes in metric.
Ongoing SEO for the Shopify store by Hieu, XAM's SEO Lead: titles and descriptions, product and collection copy, keyword tracking.
October 2026 ad videos at Studio X, 28–31 seconds each, mixing real footage and AI shots. The dining bundle videos come in 9:16, 4:5 and 1:1; the bedroom set video is 9:16.
Ads are run by someone else; XAM reviews the accounts and sends feedback.

Impact & results

All copy follows Australian Consumer Law: materials exactly as the product page states, no fake scarcity, no fake reviews.
No sales, order or ad spend figures are published.

Timber slats on racks in the Cedora furniture workshop – XAM Creative

Cedora furniture factory floor – XAM Creative

Timber components at the Cedora factory – XAM Creative

Cedora furniture in production – XAM Creative

Checking packed Cedora furniture at the factory – XAM Creative

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