XAM Creative

A warm TikTok presence and a parenting KOC network for iROCKER.

TikTok content strategy and parenting-influencer booking for a baby appliance brand, built around modern family life.

Client
iROCKER
Industry
Mother & baby
Disciplines
KOL & KOC · Social & Content
Projects
2
Project 01 · KOL & KOC

iROCKER: KOC/KOL Booking

10+Influencers activated
20+UGC posts
200K+Families reached
01

Scope of work

  • Booked parenting KOC/KOLs aligned with the brand tone
  • Provided briefs and managed content approvals
  • Scheduled posts and ensured message consistency
  • Coordinated all talent communications
02

Impact & results

  • Activated 10+ parenting/lifestyle influencers
  • Generated 20+ UGC posts across FB, TikTok & IG
  • Reached 200K+ young families organically
  • Boosted brand trust and top-of-mind awareness
Parenting KOC presenting an iROCKER bottle steriliser
KOC TikTok video featuring an iROCKER kettle
KOC TikTok review of the iROCKER steriliser
Project 02 · Social & Content

iROCKER – TikTok Content Strategy

Platform
TikTok – @irockervn
01

Scope of work

  • Built a TikTok strategy reflecting a warm, approachable brand tone
  • Crafted concepts for young families and modern parenting themes
  • Planned formats, posting schedule & engagement-driven content
  • Maintained consistent brand messaging across all videos
02

Impact & results

  • Built a warm, relatable TikTok presence
  • Drove steady organic engagement with family-life content
  • Strengthened emotional ties with young parents
  • Laid a scalable foundation for future campaigns
iROCKER TikTok video about baby food preparation
Mother featured in an iROCKER TikTok video
iROCKER 8.8 and 10.10 sale TikTok video
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