XAM Creative
Start a project

Stop renting traffic.
Start owning search.

Ad costs rise every quarter, and the moment the budget stops, so do the leads. We build SEO as a performance channel — technical foundations, content that ranks and authority that lasts — and we report it in leads and revenue, not ranking screenshots.

Start a conversation See SEO results
1M+Daily visits held for 3 years · Dien May Xanh
0 → 45K+Daily organic visits · SIAM Thailand
40 → 50%Organic share of traffic · Dien May Xanh
Glowing search bar beside a staircase of rising steps
Sound familiar?

Where most SEO budgets quietly leak.

If any of these came up in your last quarterly review, search is costing you more than it should.

01

“Our ad spend goes up every quarter — and so does our cost per lead.”

Paid traffic stops the day the budget does. Without an organic channel, every customer is rented at auction prices.

02

“We publish content every week. Nobody finds it.”

Content without keyword strategy, internal linking and topical depth is a diary, not a growth channel.

03

“We don't really know what Google sees on our site.”

Crawl waste, duplicate pages and slow Core Web Vitals quietly cap how high even your best pages can rank.

04

“The agency sends ranking reports. Sales haven't moved.”

Positions for vanity keywords don't pay salaries. If SEO isn't tied to leads and revenue, it's a cost centre.

The shift

Rankings don't pay salaries. Revenue from search does.

That is why every plan we build starts with your sales funnel, not a keyword tool — and why we judge ourselves on the traffic that converts.

What we deliver

Four levers that move organic revenue.

One team runs all four, so fixes, content and tracking move together instead of waiting on each other.

Magnifying glass revealing the wireframe structure of a website map
01 · Audit & strategy

SEO Audit & Keyword Strategy

Know exactly where the revenue is hiding before a single page is touched. We map your technical health, competitors and keyword opportunities into a plan ranked by business impact.

  • Complete technical health check: crawlability, indexation, site speed
  • Keyword opportunity analysis aligned with business goals
  • Competitor gap analysis for quick wins
  • Prioritized action plan with estimated impact
Topic cluster of cards connected to a central pillar by glowing threads
02 · Content

Content That Ranks and Converts

Content is the engine of SEO. We refresh pages that are almost there and build topic clusters that earn authority — written to answer searchers and move them to act.

  • On-page optimization: title tags, meta descriptions, headers
  • Content refresh strategy for underperforming pages
  • Topic cluster strategy to build topical authority
  • Featured snippet and AI Overview optimization
Light pulses racing through a clean grid of modular tiles
03 · Technical

Technical SEO & Site Architecture

The best content won't rank if search engines can't crawl, render and trust it. We fix the foundations that decide how far every other effort can go.

  • Site architecture optimization for better crawlability
  • Core Web Vitals improvement: speed, interactivity, stability
  • Schema markup for rich results and enhanced SERP
  • XML sitemap and robots.txt optimization
Sculptural bar chart rising left to right with the tallest bar glowing
04 · Measurement

Conversion-Focused Growth Tracking

Rankings mean nothing if they don't drive business outcomes. We connect search data to forms, calls and purchases so every decision is made on revenue, not guesses.

  • Custom SEO dashboard connecting rankings to business metrics
  • Conversion tracking: forms, calls, purchases, lead quality
  • Monthly performance reports with insights
  • Quarterly strategy reviews to adapt to changes
How we work

From audit to compounding growth.

STEP 01

Understand the business

Before touching any tools we learn your model, customers, competitors and goals. SEO strategy has to follow business strategy.

STEP 02

Prioritise by value

Not every keyword is worth chasing. We focus on terms with realistic ranking potential and genuine commercial value.

STEP 03

Execute with precision

Technical fixes, content and authority work, shipped systematically and documented. No black boxes.

STEP 04

Measure and adapt

Algorithms change constantly. We monitor, test and adjust — and explain the why behind every recommendation.

Proof

Search growth we can put numbers on.

Three SEO programmes from our work — from Vietnam's largest electronics retailer to a leading aesthetic hospital.

Why XAM

Not another ranking report.

The usual SEO retainer
  • Reports rankings and traffic, then stops
  • Keyword lists pulled straight from a tool
  • Content written to hit a word count
  • Off-page work you never get to see
  • Playbooks built for another market
SEO with XAM Creative
  • Reports leads, conversions and revenue from organic
  • Keywords prioritised by business value and ranking potential
  • Topic clusters built to earn authority and convert
  • Documented, transparent authority building
  • Built on Vietnamese search behaviour and your competitive landscape
Questions

Before you ask.

Technical fixes and quick-win pages can move within the first weeks; compounding organic growth usually builds over several months. We agree milestones up front so you can see progress long before the big numbers arrive.

No one can honestly guarantee a position on Google. We commit to the work, the milestones and transparent reporting — and we measure success in traffic, leads and revenue, not a single keyword.

Yes. We can run SEO end to end or plug into your team, sharing the audit, roadmap and dashboards so everyone works from the same data.

WordPress, Shopify and large custom e-commerce platforms — from brand sites to retailers with thousands of product pages.

Access to Google Search Console, analytics and your CMS, plus time with the people who know your customers and your sales numbers.

Let's talk

What is search worth to you?

Tell us where you are now and we'll come back within 24 hours with a first view.

Start a conversation All services