A chef-led cooking class, 15 livestreams and a celebrity film for Kikkoman.

Influencer livestreams, a live-broadcast cooking class with Chef Pham Son Vuong and a branded lifestyle film with actress Nguyet Anh — positioning Kikkoman as the premium, chef-endorsed soy sauce for Vietnamese home cooks.

Client: Kikkoman
Industry: Food & beverage
Disciplines: Event & Activation · KOL & KOC · Production
Projects: 3

Project 01 · KOL & KOC

Kikkoman – Influencer Livestream Booking & Management

150K+Organic views

12,000+Engagements in 48h

15Livestreams

Scope of work

Booked and managed 15 culinary and lifestyle KOLs/KOCs
Arranged their participation in a cooking class led by the Saigon Professional Chefs Guild President
Supported livestream planning and execution on their personal Facebook pages
Provided content briefs, brand guidelines and real-time assistance during sessions

Impact & results

Reached over 150,000 organic views across 15 livestreams
Achieved 12,000+ engagements within 48 hours
Strengthened Kikkoman's image as a chef-endorsed premium soy sauce brand
Increased brand visibility among urban home cooks and lifestyle-conscious audiences

Chef and KOL cooking with Kikkoman on a livestream

Kikkoman soy sauce livestream title card

Video 1 Video 2

Project 02 · Event & Activation · Production

Kikkoman – Event Production: Cooking Class & Live Broadcast

8,000+Interactions

100+Photos delivered

Scope of work

Hosted a cooking class with Chef Pham Son Vuong and 15 culinary & lifestyle KOLs/KOCs
Managed full execution: venue, logistics, script, guest experience
Handled livestream production across multiple influencer channels
Directed the technical team and delivered BTS content & event recap

Impact & results

150,000+ organic views & 8,000+ interactions from 15 KOL/KOC livestreams
Boosted Kikkoman's brand trust via real-time, chef-led engagement
Generated high-quality assets: 100+ photos for post-campaign use
Increased consumer confidence and product interest through authentic, real-time engagement