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Launching The BitJoy's full digital presence in three months.

A 360 marketing programme for a travel eSIM and gift-card brand: social content, studio production, paid ads on Facebook, TikTok and Google, and Shopify sales operations.

Client
The BitJoy
Industry
Digital commerce
Disciplines
Integrated Campaign · Performance · Production · Social & Content
Projects
5
Project 01 · Integrated Campaign · Performance

The BitJoy: Marketing 360 Campaign

3 monthsTo full digital presence
+500%Engagement
+40%Conversion
01

Scope of work

  • Built and managed cross-platform content and publishing
  • Produced social-first video content for brand and eCommerce
  • Ran and optimized ads on Meta, TikTok & Google
  • Handled Shopify funnels, tracking & remarketing
  • Aligned teams with automated reports & dashboards
02

Impact & results

  • Launched a full digital presence in 3 months
  • +500% engagement growth through localized content
  • +40% conversion uplift via optimized ad flows
  • Strengthened the brand foundation for global eCommerce expansion
Project 02 · Social & Content

The BitJoy: Social Media Management & Content Direction

The BitJoy Q&A social post
The BitJoy "Pay with crypto" social post
The BitJoy gift cards "One tap, endless travel" social post
The BitJoy lifestyle social post
The BitJoy "One eSIM, no limits" social post
Project 03 · Production

The BitJoy: Production Management – Studio Video Shoot

50K+Total views
01

Scope of work

  • Booked talent, styled wardrobe, managed logistics
  • Ran a green screen shoot with a full crew setup
  • Directed filming and handled on-site operations
  • Edited the video and scheduled a brand-aligned release
02

Impact & results

  • Drove 50K+ total views and strong engagement on social media
  • Completed end-to-end production with no external support needed
  • Strengthened brand presence with professional, on-brand video assets
Talent reviewing the script before The BitJoy shoot
XAM crew setting up the green screen studio
XAM crew briefing talent on set
Camera rig filming against the green screen
Project 04 · Performance

The BitJoy: Paid Ads Management – Facebook, TikTok, Google

70K+Users reached in 1 month
2.3%Average CTR
−18%Cost per lead
01

Scope of work

  • Ran paid ads on Facebook, TikTok & Google
  • Created platform-specific creatives & copy
  • Set up A/B tests, tracked with UTM & analytics
  • Optimized budget in real time for conversions
02

Impact & results

  • Reached over 70K users across 3 platforms within 1 month
  • Achieved 2.3% average CTR and reduced CPL by 18% after optimization
  • Drove steady Shopify traffic & remarketing
  • Built ad data for future targeting & creatives
Facebook ads dashboard for The BitJoy
TikTok analytics traffic sources for The BitJoy
Organic traffic and keyword growth charts for The BitJoy
Project 05 · Performance

The BitJoy: Sales & Marketing Management on Shopify

+35%Website conversion
24/7AI-assisted support
01

Scope of work

  • Managed the Shopify storefront and optimized the sales funnel
  • Integrated an AI assistant for 24/7 customer support
  • Built landing pages, upsell flows and remarketing systems
  • Synced content across ads, socials and website
  • Tracked results via dashboards and analytics
02

Impact & results

  • +35% website conversion after funnel & UX upgrades
  • Reduced manual load with 24/7 AI-powered auto-replies
  • Improved retention via faster support & tailored offers
  • Enhanced the backend for scalable cross-border eCommerce
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