Scope of work
- Complete end-to-end event management: planning, on-site execution and logistics coordination.
- Booking and coordinating Key Opinion Consumers (KOCs) to engage and elevate event presence.
Store openings, street activations and a TikTok channel for Nguyen Kim.
Four engagements for one of Vietnam's best-known electronics retailers: a flagship reopening, a nationwide campaign with Panasonic, a walking-billboard activation around Ben Thanh Market and the launch of the official TikTok channel.
- Client
- Nguyen Kim
- Industry
- Electronics retail
- Timeline
- 2022 – 2025
- Disciplines
- Event & Activation · KOL & KOC · Performance · Social & Content
- Projects
- 4
Project 01 · Event & Activation · KOL & KOC
Nguyen Kim – Reopening 2022 (District 1, Tran Hung Dao)
+20%In-store foot traffic
15+KOC activations onsite
5M+Estimated impressions
Impact & results
- Bumped in-store foot traffic by 20% compared to previous quarters.
- Achieved 15+ KOC activations onsite, contributing to a 25% rise in social buzz and engagement across Nguyen Kim's digital channels.
- Generated an estimated 5 million+ impressions across social media and livestream platforms.
Project 02 · Event & Activation · Social & Content
Nguyen Kim x Panasonic – "Win 3 Honda Wave Each Day" Campaign
Scope of work
- Program ideation & creative direction
- Event planning & on-site execution
- Livestream production & KOC engagement
- Visual design & brand identity for the campaign
- Content strategy & social media management
- Event photography & videography
- Daily lucky draw coordination (on-ground & online)
Impact & results
- Strong national reach via multi-platform livestreams
- Thousands of daily entries and viral customer engagement
- Boosted Panasonic product sales during the campaign period
- Significant brand exposure across digital & offline channels
Project 03 · Event & Activation
Nguyen Kim – Walking Billboard Activation 2025
5,000+Direct interactions
2 daysAcross central city routes
Scope of work
- Full concept development and message framing
- Costume design & billboard fabrication for mobile teams
- On-ground team coordination across central city routes
- Photography, video documentation and brand livestream coverage
Impact & results
- 5,000+ direct interactions within the activation area
- Enhanced brand recall and visibility in the central business district
- Increased brand recognition among urban target groups
- Contributed to a notable uplift in foot traffic and retail conversion at Nguyen Kim's downtown location
Project 04 · Social & Content · Performance · KOL & KOC
Nguyen Kim – Official TikTok Channel Launch & Production
10M+Views in the first month
10,000+New followers in 30 days
Scope of work
- Channel strategy & creative direction
- In-house video production (script–shoot–edit)
- KOC/KOL coordination
- Performance tracking & trend-based optimization
- Paid TikTok Ads management
Impact & results
- 10M+ views in the first month
- 10,000+ new followers gained within 30 days
- Strong engagement across trending content
- Elevated brand relevance among Gen Z
- Recognized as a standout TikTok retail case in Vietnam
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