XAM Creative

From a five-second TVC to 60+ TikTok videos for Kangaroo.

Corporate film, broadcast TVC, TikTok and YouTube series — all produced in-house for one of Vietnam's leading water purifier and home appliance brands.

Client
Kangaroo
Industry
Home appliances
Disciplines
Production · Social & Content
Projects
4
Project 01 · Production

Kangaroo – Company Profile Video

01

Scope of work

  • Concept & storytelling direction
  • On-site filming at factory & offices
  • Scriptwriting aligned with brand tone
  • Full production & logistics management
02

Impact & results

  • High-quality corporate video showcasing scale & credibility
  • Authentic factory footage to build brand trust
  • Strengthened brand image across B2B & internal channels
  • Versatile asset for website, events & investor use
Aerial shot of the Kangaroo factory from the company profile video
Project 02 · Production

Kangaroo – 5-Second TVC

Platform
Aired on YouTube, TV and outdoor digital billboards
01

Scope of work

  • Creative concept & storyboard for an ultra-short format
  • Full production: shoot, edit, VO scripting
  • Talent booking & VO by Kyo York
02

Impact & results

  • High brand recall in just 5 seconds
  • Strong multi-platform performance
  • Boosted product visibility during the promotion
  • Engaging voice-over enhanced attention
Frame from the Kangaroo Hydrogen Ion alkaline water purifier TVC
Project 03 · Production · Social & Content

Kangaroo – TikTok Video Production

Platform
TikTok – @kangarooshopping
60+Videos produced
100K+Views
01

Scope of work

  • Short-form scriptwriting & TikTok trend-based ideation
  • On-site product demo & lifestyle shooting
  • Editing, motion and vertical format optimization
  • Delivery of TikTok-ready videos for paid & organic use
  • 60+ videos produced
02

Impact & results

  • 100K+ views with strong product visibility
  • Key benefits delivered in under 30 seconds
  • Increased user interest & add-to-cart actions
  • Native-style content optimized for the TikTok algorithm
Grid of Kangaroo TikTok product videos
Kangaroo TikTok kitchen appliance videos
Project 04 · Production · Social & Content

Kangaroo – YouTube Video Series Production

Platform
YouTube – @KangarooGroupOfficial
01

Scope of work

  • Content strategy & video ideation for a YouTube audience
  • Scriptwriting focused on product education & lifestyle relevance
  • On-site filming with real product usage scenarios
  • Full in-house production: shoot, edit, motion graphics, VO
  • Optimization for YouTube SEO and viewer retention
02

Impact & results

  • Series attracted strong viewership & high watch time
  • Effectively highlighted product features in an engaging, informative way
  • Enhanced brand trust through consistent, high-quality content
  • Strengthened Kangaroo's presence as a consumer-focused brand on YouTube
Kangaroo KG100EHC water purifier filmed in a home setting
Kangaroo KG10A16 water purifier YouTube video frame
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