XAM Creative

Two influencer programmes with 50+ talents each for Verites.

Influencer strategy, booking and management for the "Huong Mua Ha" and "The City of Love" campaigns across Facebook, TikTok and Instagram.

Client
Verites
Industry
Beauty & fragrance
Disciplines
KOL & KOC
Projects
2
Project 01 · KOL & KOC

Verites – "Huong Mua Ha" Influencer Booking

50+KOC/KOL talents
01

Scope of work

  • Participated in the full programme pitch; awarded the influencer booking & management scope
  • Developed an influencer strategy aligned with product positioning
  • Selected, coordinated & managed 50+ KOC/KOL talents
  • Oversaw content quality, scheduling & brand consistency across platforms
02

Impact & results

  • Drove strong organic reach and product trust via influencer content
  • Enhanced Verites' brand presence among target audiences
  • Delivered timely, cohesive multi-channel execution
Influencer arranging flowers at the Verites event
Verites influencer group photo
Verites event floral installation
Project 02 · KOL & KOC

Verites – "The City of Love" KOL & KOC Booking

1.2M+Total views
35K+Interactions
+40%Brand mentions
+25%Website traffic
01

Scope of work

  • Developed an influencer strategy by product line
  • Booked and managed 50+ KOC/KOLs across Facebook, TikTok, Instagram
  • Oversaw content planning, production and brand alignment
  • Tracked performance & engagement metrics
02

Impact & results

  • 1.2M+ total views, 35K+ interactions
  • 40% increase in brand mentions during the campaign
  • 25% uplift in website traffic
  • 100% on-time content delivery with consistent messaging
Verites "The City of Love" influencer group photo
Verites product display at the launch event
Influencers at the Verites "The City of Love" photo wall
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