XAM Creative

Search and performance for Vietnam's largest electronics retailer.

Product page frameworks, scalable content templates and technical SEO for a site with thousands of product pages — alongside performance advertising — keeping Dien May Xanh at the top of its category for three years.

Client
Dien May Xanh
Industry
Electronics retail
Timeline
3 years
Disciplines
Performance · SEO
Projects
1
Project 01 · SEO · Performance

Dien May Xanh: Managing Performance Ads for Vietnam's Largest Electronics Retailer

1M+Daily visits for 3 years
5,000+Product pages optimized
800+Guides created
+40%Page speed
01

Scope of work

  • Product page optimization framework with structured data
  • Scalable content templates for different categories
  • Technical SEO infrastructure for a large-scale site
  • Data-driven optimization with custom dashboards
  • Authority building through linkable assets
  • Ads performance
02

Impact & results

  • Maintained 1M+ daily visits consistently for 3 years
  • Increased organic traffic share from 40% to 50%
  • Optimized 5,000+ product pages and created 800+ guides
  • Improved page speed by 40% while adding features
  • Maintained #1–2 rankings vs competitors
Dien May Xanh Google search result with category sitelinks
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